Producing My First Podcast Episodes

Aaron Kaufman of The KW Effect

I’m all about learning new skills and honing my existing ones, so when I was asked to take a stab at producing the Profit Share Mastery podcast, I figured it would be a handy feature to add to my digital toolbox. After all, the process has extensive overlap with past projects and existing capabilities. Working with audio and video isn’t new, so there wouldn’t actually be much to learn.

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Case Study: Using Google Analytics to Combat Fraud

Nasa Globe

Data is everywhere. When you step back and look at it from a holistic view, it can be quite overwhelming. Take a step closer, and you can begin to connect the dots.

As an E-Commerce Marketing Manager at Vaughan Premier, Ltd, my team leaned heavy on the creative side. I had two to three copywriters who built product pages and created content. I had a photographer and stylist who also acted as my creative lead. I had a graphic designer who also filmed and edited video and managed social media.

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