Experienced Digital Marketing Director, E-Commerce Nut, Content Strategist, Email Marketer, Music Critic, & Blogger.
In my current role as a Digital Marketing Director for McKissack Business Systems (including a variety of businesses owned by Linda and Jim McKissack), I was tasked to redesign and rebuild Linda’s website. This role finds me working on a variety of projects for business ventures within that umbrella, which includes the Keller Williams Ohio Valley Region.
I’m all about learning new skills and honing my existing ones, so when I was asked to take a stab at producing the Profit Share Mastery podcast, I figured it would be a handy feature to add to my digital toolbox. After all, the process has extensive overlap with past projects and existing capabilities. Working with audio and video isn’t new, so there wouldn’t actually be much to learn.
Data is everywhere. When you step back and look at it from a holistic view, it can be quite overwhelming. Take a step closer, and you can begin to connect the dots.
As an E-Commerce Marketing Manager at Vaughan Premier, Ltd, my team leaned heavy on the creative side. I had two to three copywriters who built product pages and created content. I had a photographer and stylist who also acted as my creative lead. I had a graphic designer who also filmed and edited video and managed social media.