In my current role as a Digital Marketing Director for McKissack Business Systems (including a variety of businesses owned by Linda and Jim McKissack), I was tasked to redesign and rebuild Linda’s website. This role finds me working on a variety of projects for business ventures within that umbrella, which includes the Keller Williams Ohio Valley Region.
Today I’m going to talk about a failure I see time and time again across multiple industries in their small business sales funnel, and it begins with a scratching sound.
I heard it back in August, this minor annoyance. It came from above. Then the pitter patter of feet followed. I groaned: I have a pest in the attic.