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Andy Fenstermaker, MBA

Experienced Digital Marketing Director, E-Commerce Nut, Content Strategist, Email Marketer, Music Critic, & Blogger.

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Launching Linda McKissack’s New Website

January 6, 2022 No Comments
Linda McKissack Website Redesign

In my current role as a Digital Marketing Director for McKissack Business Systems (including a variety of businesses owned by Linda and Jim McKissack), I was tasked to redesign and rebuild Linda’s website. This role finds me working on a variety of projects for business ventures within that umbrella, which includes the Keller Williams Ohio Valley Region.

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Email Marketing, Marketing & Branding, Sales

5 Essential Steps in Setting Up a CRM

December 5, 2021 1 Comment
Sales Funnel Campaign Workflow

In my last post, I talked about the importance of follow up when it comes to not just generating leads, but moving them through the sales funnel. Today, I’m going to cover five essential steps in setting up one of the best tools for follow up: a Customer Relationship Management system, or CRM. When I say “best” I pretty much mean “essential.”

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Marketing & Branding, Sales

The Biggest Failure in Small Business Sales

November 29, 2021 1 Comment
Sales Follow Up

Today I’m going to talk about a failure I see time and time again across multiple industries in their small business sales funnel, and it begins with a scratching sound.

I heard it back in August, this minor annoyance. It came from above. Then the pitter patter of feet followed. I groaned: I have a pest in the attic.

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  • Relaunching FensePost: Renewing an Old Passion

About Andy Fenstermaker

I am an experienced digital marketer, content creator, and music blogger with over 15 years of digital marketing experience at agencies and in a variety of industries including e-commerce, PowerSports, real estate, and influencer development.

Passions include collecting vinyl records, logging miles on my Specialized road bike, and putting in the work to become the best version of myself. As an Amazon Associate, I earn from qualified purchases.

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Andy Fenstermaker, MBA

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