Experienced Digital Marketing Director, E-Commerce Nut, Content Strategist, Email Marketer, Music Critic, & Blogger.
I have had many big failings during the initial decade plus of having a music blog.
Prominent among them is that I relied exclusively on earned traffic — I leaned too much on organic traffic and was entirely at the whim of search engines like Google and their ever-changing algorithms.
I focused too much on churning out such a high pace of fresh, original content that burnout was inevitable.
I’m back again with another Saturday post. As always, I’m looking back at the past week, analyzing what worked and what didn’t, sharing insights, and setting goals for the upcoming week. It was a pretty enlightening week, with some very cool wins, excellent insights, and a handful of frustrations as well.
I am back. As promised, I’m doing my best to do one new post a week.
This last week I pivoted away from troubleshooting and digging into SEO and all of that. With SEO and the like, you want to give it time to produce results, and before I spend a bit more time there, I need to give the prior changes a moment to sink in.
Instead, I tried to focus a bit more on content strategy.
I published a few key posts that covered my top 20 albums turning 20 in 2023. I noticed that the first one spiked a bit on YouTube (in comparison to other videos I’ve published lately) and had some good traction, whereas the second seem to fall flat.
I’ve been moving full-steam ahead on FensePost, the old music blog I started back in 2006.
After seemingly countless attempts to give it a reboot, including an attempt at the end of 2021 in which I put together a few video reviews and posted them to YouTube, it finally happened.
The pivot was simple, really. My obsession with vinyl records continues, and it seemed natural to merge a handful of passions and channel them into a single, multifaceted outlet.
I’m all about learning new skills and honing my existing ones, so when I was asked to take a stab at producing the Profit Share Mastery podcast, I figured it would be a handy feature to add to my digital toolbox. After all, the process has extensive overlap with past projects and existing capabilities. Working with audio and video isn’t new, so there wouldn’t actually be much to learn.