Experienced Digital Marketing Director, E-Commerce Nut, Content Strategist, Email Marketer, Music Critic, & Blogger.
I’m not really one for resolutions, as the tendency is to drop them after a short period of time. Rather, I prefer to set goals based on actionable things I’d like to accomplish and habits I’d like to create. My 2022 goals, then, are items I want to strive for regardless of the timeframe of one calendar year.
In my current role as a Digital Marketing Director for McKissack Business Systems (including a variety of businesses owned by Linda and Jim McKissack), I was tasked to redesign and rebuild Linda’s website. This role finds me working on a variety of projects for business ventures within that umbrella, which includes the Keller Williams Ohio Valley Region.
In my last post, I talked about the importance of follow up when it comes to not just generating leads, but moving them through the sales funnel. Today, I’m going to cover five essential steps in setting up one of the best tools for follow up: a Customer Relationship Management system, or CRM. When I say “best” I pretty much mean “essential.”
Today I’m going to talk about a failure I see time and time again across multiple industries in their small business sales funnel, and it begins with a scratching sound.
I heard it back in August, this minor annoyance. It came from above. Then the pitter patter of feet followed. I groaned: I have a pest in the attic.
I’m all about learning new skills and honing my existing ones, so when I was asked to take a stab at producing the Profit Share Mastery podcast, I figured it would be a handy feature to add to my digital toolbox. After all, the process has extensive overlap with past projects and existing capabilities. Working with audio and video isn’t new, so there wouldn’t actually be much to learn.