In my last post, I talked about the importance of follow up when it comes to not just generating leads, but moving them through the sales funnel. Today, I’m going to cover five essential steps in setting up one of the best tools for follow up: a Customer Relationship Management system, or CRM. When I say “best” I pretty much mean “essential.”
Today I’m going to talk about a failure I see time and time again across multiple industries in their small business sales funnel, and it begins with a scratching sound.
I heard it back in August, this minor annoyance. It came from above. Then the pitter patter of feet followed. I groaned: I have a pest in the attic.