Case Study: Using Google Analytics to Combat Fraud

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Data is everywhere. When you step back and look at it from a holistic view, it can be quite overwhelming. Take a step closer, and you can begin to connect the dots.

As an E-Commerce Marketing Manager at Vaughan Premier, Ltd, my team leaned heavy on the creative side. I had two to three copywriters who built product pages and created content. I had a photographer and stylist who also acted as my creative lead. I had a graphic designer who also filmed and edited video and managed social media.

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Analyzing Covid Data in Texas using Tableau

2020 has been rough, there’s no denying that. With COVID and the election, there has never been a better time to really dig into data and see what trends may exist.

Earlier this year, I got quite dismayed with data reporting by many news sources. One particular article on CNN noted that (and I paraphrase) “five states now make up a third of all Covid-19 cases.”

The problem with this statement is that it was blatant click bait, as the five states listed made up a third of the US population.

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If It Bleeds It Leads

We are all sharing a collective trauma right now.

I’ve heard this conveyed time and time again, as COVID-19 continues to impact our daily lives. In fact, just last week, an officer at my wife’s work succumbed to the illness.

So, the gravity of the situation is grim; I don’t want to deny that with this post whatsoever.

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