Experienced Digital Marketing Director, E-Commerce Nut, Content Strategist, Email Marketer, Music Critic, & Blogger.
I’m back again with another Saturday post. As always, I’m looking back at the past week, analyzing what worked and what didn’t, sharing insights, and setting goals for the upcoming week. It was a pretty enlightening week, with some very cool wins, excellent insights, and a handful of frustrations as well.
Data is everywhere. When you step back and look at it from a holistic view, it can be quite overwhelming. Take a step closer, and you can begin to connect the dots.
As an E-Commerce Marketing Manager at Vaughan Premier, Ltd, my team leaned heavy on the creative side. I had two to three copywriters who built product pages and created content. I had a photographer and stylist who also acted as my creative lead. I had a graphic designer who also filmed and edited video and managed social media.
2020 has been rough, there’s no denying that. With COVID and the election, there has never been a better time to really dig into data and see what trends may exist.
Earlier this year, I got quite dismayed with data reporting by many news sources. One particular article on CNN noted that (and I paraphrase) “five states now make up a third of all Covid-19 cases.”
The problem with this statement is that it was blatant click bait, as the five states listed made up a third of the US population.
We are all sharing a collective trauma right now.
I’ve heard this conveyed time and time again, as COVID-19 continues to impact our daily lives. In fact, just last week, an officer at my wife’s work succumbed to the illness.
So, the gravity of the situation is grim; I don’t want to deny that with this post whatsoever.