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Andy Fenstermaker, MBA

Experienced Digital Marketing Director, E-Commerce Nut, Content Strategist, Email Marketer, Music Critic, & Blogger.

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Email Marketing, Marketing & Branding, Sales

5 Essential Steps in Setting Up a CRM

December 5, 2021 1 Comment
Sales Funnel Campaign Workflow

In my last post, I talked about the importance of follow up when it comes to not just generating leads, but moving them through the sales funnel. Today, I’m going to cover five essential steps in setting up one of the best tools for follow up: a Customer Relationship Management system, or CRM. When I say “best” I pretty much mean “essential.”

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About Andy Fenstermaker

I am an experienced digital marketer, content creator, and music blogger with over 15 years of digital marketing experience at agencies and in a variety of industries including e-commerce, PowerSports, real estate, and influencer development.

Passions include collecting vinyl records, logging miles on my Specialized road bike, and putting in the work to become the best version of myself. As an Amazon Associate, I earn from qualified purchases.

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