I’m all about learning new skills and honing my existing ones, so when I was asked to take a stab at producing the Profit Share Mastery podcast, I figured it would be a handy feature to add to my digital toolbox. After all, the process has extensive overlap with past projects and existing capabilities. Working with audio and video isn’t new, so there wouldn’t actually be much to learn.
In Atomic Habits, James Clear talks about habit stacking, or latching new habits on the back of old ones. For example, my morning routine includes making coffee in my kettle and French Press, then putting on a vinyl record. My goal is to become a better writer, so while the French Press steeps, I sit down and write a little, like I’m doing right now.
Skills can be looked at similarly.
There’s a reason why learning a third or fourth language is easier, why you pick up a second or third instrument more quickly if you already play one–you are building on an existing skillset.
Putting together my first two episodes of Profit Share Mastery follows suit.
When I volunteered at KSVR, the community radio station in my old home of Skagit County, WA, there were a handful of times I wanted to have my Friday night off. That meant putting together a two-hour audio file packed with songs, me talking, and PSAs. I’d use Audacity to splice the tracks, adjust audio, record voice-over, and, finally, export the final product for air time.
At North Cascades Harley-Davidson, I would film and edit clips to promote and show off new and used motorcycles we’d get at the shop, then promote them on the dealership’s website and on social media.
Both skillsets lent well to my taking on this new one.
(An aside, I strongly recommend checking out Atomic Habits [paid link]. It’s a phenomenal read!)
Profit Share Mastery
Podcasts are a great way to boost your audience, talk about your passions, or promote your brand or personality. They allow for unique connection and influence building. You can leverage others with expertise in the topic at hand, aiding in these goals.
In fact, right now I’m strategizing what I might include in a podcast, should I start one, and what I would call it.
The Profit Share Mastery podcast is a monthly podcast that covers building wealth through Profit Share. In it, the hosts interview Keller Williams agents on how they have found success in recruiting new agents to the company.
In the first episode I put together, the hosts interviewed Aaron Kaufman of #TheKWEffect. Aaron is a vibrant and enthusiastic speaker, and he makes a topic like recruiting through the means of generating internet leads fun and inspiring.
See what I mean:
In particular, I love how he quotes Red from Shawshank Redemption and relates his dialogue that “Geology is the study of time and pressure” to Profit Share. Pure genius!
The Process of Podcast Production
The files come as large, filmed footage files recorded digitally over Zoom. Webcam footage isn’t always the best when compressed in such a manner, but it’s the content that’s the important part.
From there, it’s as simple as affixing the intro clip, intro music, and outro music, and verifying audio levels align properly. There truly isn’t much to it.
Some podcasts are highly edited, requiring a lot more post production splicing and adjustments. Others, like this one, are a cohesive conversation requiring minimal editing within the meat of the file itself.
Podcast Syndication and Distribution
To have your podcast featured on Apple Podcasts, Audible, Spotify, Stitcher, and wherever else you tune in to podcasts, you need to have accounts with those companies and upload new files when they come out.
Enter podcast distributors. These distributors do the heavy lifting for you at a minimal cost per month. By having an account with Simplecast, Liberated Syndication (Libsyn for short), or one of the other seemingly countless distributors and syndication companies, you just need to upload the file and they’ll distribute it for you.
There are other steps, like creating a title, writing a description, uploading an episode image, etc. But once again, this is just skill stacking. As a digital marketer, writing optimized content is nothing new to me.
In the second episode I produced, the hosts interviewed a father who used earnings from Profit Share to help his daughter get to the Olympics. He talks about the costs associated with being a top athlete, and how his journey required a few cross-country moves.
He notes that, were it not for Profit Share, his daughter would not have been able to go to the Tokyo Olympics. They simply wouldn’t have been able to afford it. She is now an Olympic medalist.
Here’s that episode.
Additional Tasks Associated with Having A Podcast
Alright, so you have a podcast. You got it syndicated. All that fun stuff. What next?
There are a few things you should focus on as you continue your podcast journey, and they surround building an audience.
You’ll want to promote it on social media. Have a Facebook page, a YouTube page, Instagram, maybe even throw TikToc into the mix if your target demographic aligns.
Go beyond podcast production itself: pull the best snippets to plug on social media as teasers. I’ll upload these as well as full episodes to YouTube. I’ll share the teasers on Instagram Reels and Facebook Stories. You can use an online design platform like Canva to easily created highly designed-out Reels, affix Thumbnails to your YouTube videos, and more.
Of course, the other thing you want to do is develop a strategy around growing your podcast ratings and reviews. Platforms like Audible and Apple Podcasts use these to rank your podcast. Ratings and reviews will help draw new listeners to your podcast as they improve your ability to be found. Think of it as SEO for your podcast.
Are you looking to start a podcast? What other methods or tips do you have for podcast syndication and distribution? What have you found useful in your journey as a host or a producer? I’d love to hear, so feel free to share below!