In my last post, I talked about the importance of follow up when it comes to not just generating leads, but moving them through the sales funnel. Today, I’m going to cover five essential steps in setting up one of the best tools for follow up: a Customer Relationship Management system, or CRM. When I say “best” I pretty much mean “essential.”
I was filling out an application today, and one of the preferred requirements was to send along a two-minute introduction video.
Sitting at home with unkempt hair and an overall disheveled appearance, I opted to film, edit, and send it along later.
Well, later is now.