Experienced Digital Marketing Director, E-Commerce Nut, Content Strategist, Email Marketer, Music Critic, & Blogger.
I have had many big failings during the initial decade plus of having a music blog.
Prominent among them is that I relied exclusively on earned traffic — I leaned too much on organic traffic and was entirely at the whim of search engines like Google and their ever-changing algorithms.
I focused too much on churning out such a high pace of fresh, original content that burnout was inevitable.
In my last post, I talked about the importance of follow up when it comes to not just generating leads, but moving them through the sales funnel. Today, I’m going to cover five essential steps in setting up one of the best tools for follow up: a Customer Relationship Management system, or CRM. When I say “best” I pretty much mean “essential.”