Experienced Digital Marketing Director, E-Commerce Nut, Content Strategist, Email Marketer, Music Critic, & Blogger.
I’m back again with another Saturday post. As always, I’m looking back at the past week, analyzing what worked and what didn’t, sharing insights, and setting goals for the upcoming week. It was a pretty enlightening week, with some very cool wins, excellent insights, and a handful of frustrations as well.
I am back. As promised, I’m doing my best to do one new post a week.
This last week I pivoted away from troubleshooting and digging into SEO and all of that. With SEO and the like, you want to give it time to produce results, and before I spend a bit more time there, I need to give the prior changes a moment to sink in.
Instead, I tried to focus a bit more on content strategy.
I published a few key posts that covered my top 20 albums turning 20 in 2023. I noticed that the first one spiked a bit on YouTube (in comparison to other videos I’ve published lately) and had some good traction, whereas the second seem to fall flat.
I put on Moneyball yesterday and was immediately struck by how relevant this story was, is, and will continue to to be long into the future. It’s a story of an underdog, a story of competition, and it relates to ALL of our industries, businesses, and methodologies in how we approach them.
Data is everywhere. When you step back and look at it from a holistic view, it can be quite overwhelming. Take a step closer, and you can begin to connect the dots.
As an E-Commerce Marketing Manager at Vaughan Premier, Ltd, my team leaned heavy on the creative side. I had two to three copywriters who built product pages and created content. I had a photographer and stylist who also acted as my creative lead. I had a graphic designer who also filmed and edited video and managed social media.
2020 has been rough, there’s no denying that. With COVID and the election, there has never been a better time to really dig into data and see what trends may exist.
Earlier this year, I got quite dismayed with data reporting by many news sources. One particular article on CNN noted that (and I paraphrase) “five states now make up a third of all Covid-19 cases.”
The problem with this statement is that it was blatant click bait, as the five states listed made up a third of the US population.