Andy Fenstermaker, MBA

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Wes Anderson teams up with Prada

Prada Candy

I remember stumbling upon Wes Anderson’s famed two-minute epic American Express ad way back in 2006. Featuring his signature quirky style and, following the final scene in The Royal Tenenbaums, filmed in its entirety in one take, this advert has become my all time favorite.

It has humor (he grabs a sandwich and proceeds to ask an assistant for his snack; her reply – You’re eating it), celebrity (yes, that’s Jason Schwartzman), and a .357 with a bayonet. Watch it below:

Well, Wes Anderson has teamed up with another well-known name: Prada. With the new ad – or should I say ads, as there will be three – Anderson teams up with Roman Coppola to promote Prada Candy L’Eau.

Prada Candy L’Eau, Part I

Prada Candy L’Eau, Part II

Prada Candy L’Eau, Part III

Outside of the branding at the film’s onset and outset, there is nothing that says – or screams – Prada, but you get it. It’s one of those shorts that you simply want to watch over and over, and it’s very cool. When it’s done, you can’t help but wonder about the frangrance’s scent, how it would waft forth from a mysterious beautiful woman (or your dearly beloved).

Each concludes with the über hip “L’idole” by 60s French-pop artist Jacques Dutronc. Watch a live performance of the video below (p.s. the stumbling goes with the lyrics: joking, not drunk):

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