Categories
Digital & Social

5 Must-Have Apps for the Seattle to Portland (STP) Bike Ride (or Any Other Bike Tour)

These days there are apps for everything, so I sat down and compiled a brief list of five must-have apps for the upcoming Seattle to Portland (STP) Bike Ride.

This is not a new area; others have compiled bike app lists, including this The App Whisperer article that led me to choose my #1 app on this list.

There’s also this Travelling Two article which goes beyond mere bike-only apps.

I followed the path of Travelling Two, but looked to compile five very different apps that would be useful during any bike tour. My requirements: each would need to serve a notably different function and aid your tour in some fashion. Here’s the list:

1. Cyclemeter GPS Cycling & Running App

Read my original take on the Cyclemeter GPS Cycling App, and you’ll get the impression that I was a fan from the start. It’s true: I have used the app to track my location, elevation climbs, ride time and average speed since the day I purchased it, and I’ve found it very well worth the cost of a few dollars.

Cyclemeter GPS App Screenshot

My only complaint is likely the standard one: like most apps, continuous use over a long period of time will drain your battery. So, if you are able to charge while you ride either via a bike-powered phone charger (still looking for one that gets solid ratings) or a solar-powered phone charger (again, still on the hunt).

If you prefer, you could also get Map My Ride, which has received good ratings.

2. Bike Repair

While the hope is you’ll never need it, having access to a bike repair or troubleshooting app can come in handy when out on the open road. This app gives you good step-by-step instructions on how to complete various small repairs and also has a decent troubleshooting section.

In addition to my Bike Repair app, I have a small set of standard and compact bike tools housed just under my seat as a just-in-case.

Bike Repair App

I have found the photo guides most useful and have used it to research removing pedals from my old 70s Schwinn Varsity.

Bike Doctor is another app in this category.

3. Red Cross First Aid

Again, the hope here is that you won’t need this app. However, there were a few times we passed cyclists who had crashed. Being that my father is both elderly and a diabetic, it’ll be useful to reference if he gets low/high on blood sugar during the ride. If an emergency should arise, this app could come in handy.

Red Cross First Aid iPhone App

Now, during the STP it is unlikely you’ll need this app even should there be an emergency or problem as this ride is quite well supported. However, if you are on a solo or very small group tour, it’s recommended to have a general first aid app.

4. Instagram

I love Instagram. It takes you standard, often dull camera phone photos and brings them to life.

Instagram iPhone App

With Instagram, you can share your photos with your friends by connecting your account to Twitter, Facebook and Tumblr. A strong recommend for any trip and one I’ll be using frequently during the STP.

5. Yelp

Why use Yelp on the trip? During those overnight stays, Yelp is perfect for finding that hot local spot for a quick bite to eat, a beer after riding 100 miles, or even a hotel for the night (though for that I’d lean toward TripAdvisor or Orbitz).

Yelp iPhone App

On a recent vacation, I used Yelp frequently to seek out restaurants with gluten-free options. You can read what others say in the reviews section. Its connection with Maps allows you to get easy directions to the dining establishment, and you can add in your own two-cents about your experience when you’re done.

Categories
Digital & Social

Yelp Releases Revenue Generating Tool

Earlier this past week, Yelp announced it had released a new tool for businesses to help assess and estimate how much revenue the site was helping them generate.

One problem with social media has always been the difficult task of determining its return on investment (ROI). Thanks to Yelp, at least one social platform has taken step in an attempt to make calculating this an effortless task.

In the article, Yelp writes:

This new FREE tool does the math by multiplying customer leads sent from Yelp each month by the business’s average revenue per customer lead. We’ve also included the average spend per customer for each business category for reference, based on the BCG study.

In part, the tool “establishes a revenue baseline for prospective advertisers” – which is to encourage more businesses using the service to buy advertising. But this is a good thing; when a social company can demonstrate the value of its service, the value of its advertising, all while showing how both connect to the user’s ROI, well, it makes paying for that advertising all the more appealing.

Here’s a sample screen shot of what you can expect:

Yelp Revenue Generating Tool

I’ve long been a fan of Yelp. It’s what I use to find hot spot eateries when I’m on the road or do not know the area. Whether, as a consumer-focused business owner, you use Yelp advertising or now, I at least encourage you to own and monitor your space. Keep an eye on reviews, understand how your customers see your business.

Even before their Revenue Generating Tool, Yelp has provided a wealth of information for the small business owner that, when used strategically, can help that business grow, learn and become the best it can be.

Check out Yelp’s Revenue Generating Tool by logging into you (or creating a) Yelp Business Account.