Categories
SEO Video Marketing

Attracting Attention with my 2019 Roadster Video

Woah. Alright, so nearly two months in, the video my guy Gryf filmed of me talking about the 2019 Harley-Davidson XL1200CX Roadster has now received over 45,000 views on YouTube.

I wish I had more time to commit to creating unique, relevant content like this for the brand. This video shows the value it can provide, especially from a macro, national or international standpoint.

Check out the video here:

Prior to this video, I had some success at Harley, creating one-offs of the major units that entered the dealership. These videos were simple walk arounds, no audio but for free YouTube music, and no people. Averaging around 1,000 views each (some well below, some in the mid 4 digits), I decided to try mixing it up.

My marketing #2, Gryf, was behind the camera while I took a chance and stepped in front. I wanted it to feel natural, just me talking about what I liked on the bike, things I saw, how it made me feel. I didn’t want it to be a sales pitch, and I didn’t want it to be overly technical.

Editing was all done using iMovie on my laptop. In all, it was an hour-long process, from filming to editing. The longest part was rendering the file, which I let my laptop do as I completed other tasks.

Videos like this, when they attract tens of thousands of views, are great to generate brand awareness, while simultaneously helping boost SEO both through Google and via YouTube.

Search “2019 Harley Roadster” in both of these search engines, and you’ll likely find my video near the top of the results.

Categories
Content Strategy Digital & Social SEO

On Google’s Hummingbird Update

Hummingbird by fortherock on Flickr

It almost seems like old news, or maybe news that wasn’t: about a month ago Google sneakily rolled out its latest algorithm and search infrastructure update. Last week they announced the occurrence at their 15th anniversary — the update has been dubbed Hummingbird.

MOZ SEO put together a quite in-depth article on the event and subsequent chatter that inevitably takes place after such a release in an article simply titled Hummingbird Unleashed. One statement in particular stood out to me:

We should stop focusing only on keyword optimization and start thinking about topical optimization. This obliges us to think about great content, and not just about “content.” Things like “SEO copywriting” will end up being the same as “amazing copywriting.” (…) If Hummingbird is a giant step toward Semantic SEO, then as SEOs, our job “is not about optimizing for strings, or for things, but for the connections between things,”

Within SEO, to me, there has always been a strong correlation between a few simple, common sense items and the production of good, quality content. Certainly, other, more complex items exist and are given weight — solid inbound links, site load time, certain elements of site build, etc. — but a page without quality, useful content is an irrelevant page.

Reading between the lines in the MOZ article, I see Google doing a few things.

Google and Conversational Search

First, and the article states this: Search is becoming more conversational, with results digging into the meaning and “semantics” behind the string. What this says to me is that posts, too, must become more conversational.

From a content standpoint, it’s become even more important to develop a solid voice.

SEO vs. Content Strategy

I have always felt there is a strong correlation between content strategy and SEO. This gained appeal, perhaps most notably, after Google’s Panda release.

With Hummingbird, the correlation is even stronger.

The strategy behind building links to generate authority, increasing a page’s social capabilities, and creating quality content is becoming more and more important with each newly released algorithm update.

Be A Follower

By far, the best thing you can do is read. I’m not sure where I first heard it, or even whether or not it’s a well-known statement:

In order to be a great leader, one must first learn to follow.

But even if you are a leader in this particular area of expertise, it’s always a good idea to see what others are doing and saying. Here are a few blogs I strongly recommend following on the topics of SEO and Content Strategy:

Copyblogger: This blog features regular posts by a variety of writers on topics relating to content on the web. From content strategy to SEO copywriting to email marketing, Copyblogger is a must-read for anyone who creates online content.

SEO MOZ: The Moz Blog is a great resource when it comes to staying up-to-date on all things related to SEO. The blog is a bit more on the technical and scientific side of SEO, so be prepared for that if you’re more on the creative side of things.

A few other notables in search, content strategy and social that I recommend are , Mashable and ReadWrite.

Above photo by fortherock on Flickr.

Categories
Digital & Social

5 WordPress Plugins Your Site Needs Right Now

Inspection

WordPress is among the most widely used blog and content management system platforms in the world. Because of this, it’s easy to get sidetracked by the day-to-day and forget that new plugins are continually being created. Here are five must-have WordPress plugins that I highly recommend and have included on all my sites.

These five plugins were chosen due to the diverse attributes they will lend to your site, from making it more sharable to enhancing it strategically, from visual fluidity to overall optimization. Essentially, when used properly they will help you inspect (hence the above photo by pasukaru76) your content and make it better while looking good.

Whether you’re new to WordPress or an old pro, it’s always good to keep an eye out for new WordPress plugins. If you have a plugin recommendation, please share it in the comments and let us know why it’s so great.

1. Google Analytics for WordPress

This is a new site, so it doesn’t have many visitors yet, but you bet’cha that I’m monitoring and tracking my analytics like a hawk! Google Analytics for WordPress provides easy integration with your Google Analytics account, and it’ll give you access – through Analytics – to a wealth of information you can use as insight into your site’s performance. Used strategically, Google Analytics allows you to:

• Create analytical and statistical goals for your site and measure against them.
• Pinpoint your best content for promotion and in-site linking.
• Gain insight into which articles draw traffic and produce similar content.

If you’re not tracking and monitoring your analytics, you’ll soon be left behind. Grab the Google Analytics for WordPress plugin here.

2. Jetpack by WordPress.com

Jetpack has a hodgepodge of features that you can use to improve your site functionality, sharing capabilities, and more. There are pods that allow you to activate the infinite scroll, transform your image galleries into a large full-screen experience, automatically post to your social sites like Facebook and Twitter, and optimize your site for Mobile devices.

Click here to download and install Jetpack by WordPress.

3. WordPress SEO

WordPress SEO gives you added search engine optimization (SEO) capabilities by allowing you to manipulate your SEO title and meta description and more. While altering your meta description alone won’t likely help you rank higher, but it allows you to generate a proper description and may ultimately generate more clicks when it does show up in search.

Learn more about the WordPress SEO plugin by visiting this link.

4. WP Fluid Images

This one has been a godsend. One of my biggest personal complaints with modifying existing WordPress themes, specifically on my blog FensePost, has been the problem of inconsistent image dimensions. Having a minor case of OCD when it comes to such things, it bugs me to no end that my early FensePost content has smaller images than the current posts as, over time, the content width has increased in size.

Enter WP Fluid Images and this problem is solved for any future posts. While I cannot go back and manipulate the image size on photos I cropped in the early days, by adding a full-size photo to the site, WP Fluid Images scales it to the appropriate content width – and it’s variable to take advantage of responsive sites like this one nonetheless. A true must-have!!!

Get the WP Fluid Images plugin here.

5. MediaElement.js HTML5 Audio and Video

I don’t use this one very often, but it does come in handy on occasion. If you’re looking to add audio or video content that is NOT uploaded to a sharable audio platform (like Soundcloud) or video platform (like YouTube or Vimeo), and instead plan to host the content yourself, MediaElement.js HTML5 Audio and Video allows you to easily embed the content in your WordPress post or page. Highly recommended for the multimedia content developer/generator.

This link is your key to embedding audio and video into your WordPress site via HTML5.