Andy Fenstermaker, MBA

Experienced Marketing Manager, E-Commerce Nut, Content Strategist, Event Planner, Social Media Manager, Music Critic, & Blogger.

Archive of ‘Video Marketing’ category

Attracting Attention with my 2019 Roadster Video

Woah. Alright, so nearly two months in, the video my guy Gryf filmed of me talking about the 2019 Harley-Davidson XL1200CX Roadster has now received over 45,000 views on YouTube.

I wish I had more time to commit to creating unique, relevant content like this for the brand. This video shows the value it can provide, especially from a macro, national or international standpoint.

Check out the video here:

Prior to this video, I had some success at Harley, creating one-offs of the major units that entered the dealership. These videos were simple walk arounds, no audio but for free YouTube music, and no people. Averaging around 1,000 views each (some well below, some in the mid 4 digits), I decided to try mixing it up.

My marketing #2, Gryf, was behind the camera while I took a chance and stepped in front. I wanted it to feel natural, just me talking about what I liked on the bike, things I saw, how it made me feel. I didn’t want it to be a sales pitch, and I didn’t want it to be overly technical.

Editing was all done using iMovie on my laptop. In all, it was an hour-long process, from filming to editing. The longest part was rendering the file, which I let my laptop do as I completed other tasks.

Videos like this, when they attract tens of thousands of views, are great to generate brand awareness, while simultaneously helping boost SEO both through Google and via YouTube.

Search “2019 Harley Roadster” in both of these search engines, and you’ll likely find my video near the top of the results.