I am Andy Fenstermaker, MBA.
Nickname 1: Fense
Nickname 2: Fireball.
Most people just call me Andy, though.
I have one of those passionate, obsessive personalities. I’m sure you know what I’m talking about.
I get over-excited about things — music especially, but also cycling, motorcycles, e-commerce, email marketing, data analysis, data visualization, social media, graphic design, business management, and personal finance. Thus, I can be a bit intense at times.
“This dude is a damn nerd.”YouTube Commenter
There is always an immense passion bustling to get out. But my personality is a friendly one filled with warmth and empathy.
My professional life originally found me at public relations, lifestyle marketing, and brand enhancement agencies – a sum nearing eight years. In 2013, I transitioned to the client side, leading all marketing efforts at an e-commerce company and growing my department from a headcount of two to half-a-dozen.
I have worked with small-town local clients, national ones, and even those with a world-wide presence. I am an experienced project and account manager; a copywriter for advertising and press releases, and content creator for blogs and social media; and a brand, campaign, and digital strategist. While Marketing Manager is more often than not my title, my role in management teams at companies has given me experience leaning more in line with Marketing Directors.
Leading the marketing department at e-commerce company Vaughan Premier, I drove strategy and was responsible for efforts in SEM/CPC (with an annual budget in excess of $1 million), SEO, email marketing, social media, and more. I held the role for nearly 4 years, where I excelled at developing, tracking, analyzing, and reporting on a variety of KPIs.
In my most recent role, I sat on the management team at a Harley-Davidson dealership where I oversaw all marketing efforts, managed small and large-scale events, headed up the rentals department, and was the point person for the sales team’s CRM.
Whatever task is at hand, I bring my passions to the table.
A Penchant for Passion Projects
Let’s take a trip back. In 2005 while studying for a Masters in Business Administration at Washington State University, I landed a spot on KZUU’s roster of DJs. I split my time 50/50 between indie pop and jazz (at the time, I had the only jazz show on the station). This ended in 2006 when I earned my degree, but my passion for discovering new music didn’t.
To fill the void, that summer I started the FensePost indie music blog as a way to continue discovering new music and gain experience writing about it. That blog continues today with occasional posts, though rare.
I returned to the airwaves in late 2011, this time on Community Radio for the Skagit Valley, where I was a Friday evening DJ at KSVR Mount Vernon, KSVU Hamilton, and KSJU Friday Harbor for just over six years. I stopped DJ-ing in late 2017 as other life responsibilities took over.
When I’m not geeking out over records or marketing data, you can find me on the road riding my 2014 Trek 2.1, riding my 2019 Royal Enfield Continental GT 650, or exploring my new home in Plano, TX.